Email deliverability is crucial to the success of any email marketing campaign. It determines whether your emails are landing in your subscribers' inboxes or getting flagged as spam. In this article, we'll explore nine best practices you can use to improve your email deliverability score and ensure that your emails reach the inboxes of your intended recipients:
Authenticate your email
Use authentication methods like SPF, DKIM, and DMARC to verify the authenticity of your emails, preventing email spoofing and improving deliverability.
Keep your email list clean
Remove invalid or inactive email addresses regularly to reduce bounce rates and improve deliverability.
Use double opt-in
Use double opt-in
Implement a double opt-in process to verify email addresses and ensure your subscribers are real people interested in your content.
Avoid spam triggers
Avoid spam triggers
Be mindful of words, phrases, and content that may trigger spam filters and avoid using them in your emails.
Monitor your sending reputation
Monitor your sending reputation
Keep an eye on metrics like bounce rates, complaint rates, and spam trap hits to maintain a good sending reputation.
Personalize your emails
Personalize your emails
Personalization makes your emails more relevant to subscribers, increasing the chances of them opening and engaging with your content.
Test different subject lines and email designs
Test different subject lines and email designs
Test different subject lines and email designs to see which ones result in the highest open and click-through rates.
Segment your audience
Segment your audience
Segmentation helps you send targeted emails to groups based on demographics, behavior, or interests, resulting in increased engagement and deliverability.
Monitor your email campaigns
Monitor your email campaigns
Keep track of your email campaigns by using tracking tools, such as analytics and email marketing software, to measure success, identify areas for improvement, and make necessary adjustments.